B2bbuying - Study guides, Study notes & Summaries

Summary MNM2604 - Business-to-Business Marketing (MNM2604) Last document update:   ago

SUMMARY OF B2B MARKETING. IT DESCRIBES B2B MARKETING AS A BUSINESS(BUYING/SELLING) DIRECTED TOWARDS AND DEALING WITH BUSINESS CUSTOMERS AS OPPOSED TO END CONSUMERS SUCH AS YOURSELF. IT INCLUDES COMMUNALITIES BETWEEN B2B AND B2C MARKETS, B2B BUYING,CONCEPTS AND CONTEXT OF BUSINESS STRATEGY, MARKETING RESEARCH AND COMPETITIVE ANALYSIS, SEGMENTING BUSINESS MARKETS, CHOOSING TARGET MARKETS AND POSITIONING PRODUCTS, BUSINESS INNOVATION AND PRODUCT MANAGEMT, PRICING IN BUSINESS TO BUSINESS MARKETI...