Core marketing concepts - Study guides, Study notes & Summaries

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EIM301 - Entrepreneurship and Innovation Management III Exam Summary EIM301 - Entrepreneurship and Innovation Management III Exam Summary Popular
  • EIM301 - Entrepreneurship and Innovation Management III Exam Summary

  • Summary • 63 pages • 2024
  • Ace your EIM301 exam with this comprehensive summary of Small Business Management: Launching and Growing Entrepreneurial Ventures, crafted by a top-performing student! Covering key insights from Chapters 16 through 21 and Chapter 23, this guide provides a clear, concise breakdown of essential concepts on entrepreneurship and innovation management. It’s packed with the core principles of small business growth, strategic management, marketing, financial planning, and operational challenges—all...
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MNG3702 Assignment 1 Semester 2 2023 (Answers)
  • MNG3702 Assignment 1 Semester 2 2023 (Answers)

  • Other • 15 pages • 2023
  • MNG3702 Assignment 1 Semester 2 2023 (Answers) Questions asked: Assessment 1, Semester 2 This assessment is based on lessons 1 to 5 in the study guide and the corresponding chapters in the prescribed book, namely chapters 8 to 11. How a South African company turned constraints into global strengths On 28 September 2016, the shareholders of South African born international brewer, SABMiller, approved the company’s acquisition by Anheuser-Busch InBev for $104 billion (R1.5 trillion). ...
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MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 (726484) - DUE 25 August 2023
  • MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 (726484) - DUE 25 August 2023

  • Exam (elaborations) • 15 pages • 2023
  • Available in package deal
  • MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2023 () - DUE 25 August 2023 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +25477 954 0132 . How a South African company turned constraints into global strengths On 28 September 2016, the shareholders of South African born international brewer, SABMiller, approved the company’s acquisition by Anheuser-Busch InBev for $104 billion (R1.5 trillion). The deal paved the way for the creation of what is now...
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MNG3702 ASSIGNMENT 1 SEMESTER 2 2023
  • MNG3702 ASSIGNMENT 1 SEMESTER 2 2023

  • Exam (elaborations) • 15 pages • 2023
  • Available in package deal
  • MNG3702 ASSIGNMENT 1 SEMESTER 2 2023 () 100% TRUSTED workings, explanations and solutions. For assistance call or whatsapp us on +25477 954 0132 . How a South African company turned constraints into global strengths On 28 September 2016, the shareholders of South African born international brewer, SABMiller, approved the company’s acquisition by Anheuser-Busch InBev for $104 billion (R1.5 trillion). The deal paved the way for the creation of what is now by far the world’s largest brewing co...
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Introduction of Marketing Management
  • Introduction of Marketing Management

  • Summary • 14 pages • 2023
  • Available in package deal
  • Introduction of Marketing Management 1. Definition of marketing management 2. Micro vs. macro marketing 3. The government's role in the economy 4. The relationship between nations' marketing systems 5. Core marketing concepts 6. The nature of marketing 7. The marketing mix 8. The relationship between marketing and production
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Introduction of Marketing - Question and Answers
  • Introduction of Marketing - Question and Answers

  • Exam (elaborations) • 10 pages • 2023
  • Introduction of Marketing - Question and Answers 1. Define marketing in your own words. 2. Explain what is meant by customer's demands. How do these differ from needs? 3. Why is it important for the marketer to develop a long-term relationship with consumers? 4. List and briefly explain the core marketing concepts. 5. Using a company of your choice as an example, describe the tasks of the marketer. 6. What is the marketing mix? Using a product that is known to you, describe the e...
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Introduction to Marketing Principles - Questions and Answers
  • Introduction to Marketing Principles - Questions and Answers

  • Exam (elaborations) • 10 pages • 2023
  • Introduction to Marketing Principles - Questions and Answers 1. Define marketing in your own words. 2. Explain what is meant by customer's demands. How do these differ from needs? 3. Why is it important for the marketer to develop a long-term relationship with consumers? 4. List and briefly explain the core marketing concepts. 5. Using a company of your choice as an example, describe the tasks of the marketer. 6. What is the marketing mix? Using a product that is known to ...
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HRM2605 EXAM PACK 2023 HRM2605 EXAM PACK 2023
  • HRM2605 EXAM PACK 2023

  • Exam (elaborations) • 268 pages • 2023
  • September/November 2021 HRM2605 Human Resource Management for Line Managers 75 marks Duration: 3 hours EXAMINERS: FIRST EXAMINER: Dr M du Plessis SECOND EXAMINER: Ms M Sukdeo MODERATOR: Dr M Bezuidenhout This paper consists of seven (7) pages. Instructions: (1) Students must upload their answer scripts in a single PDF file (answer scripts must not be password protected or uploaded as “read only” files). (2) NO e-mailed scripts will be accepted. (3) Students are ad...
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Introduction  to Principles of Marketing - Summary Notes
  • Introduction to Principles of Marketing - Summary Notes

  • Summary • 14 pages • 2023
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MNG3701-Strategic Management EXAM PREP FOR 2022.
  • MNG3701-Strategic Management EXAM PREP FOR 2022.

  • Exam (elaborations) • 24 pages • 2022
  • MNG3701-Strategic Management EXAM PREP FOR 2022. Critically differentiate between the concepts of strategy, strategic planning and strategic management. Strategy Strategy is the art of aligning the company’s strategies in order to out-compete one’s competitors in a rival business market with a view to achieving the desired competitive advantage by ensuring that all the relevant departments within the firm are receiving similar information and training. Strategies are incorporated into t...
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