Psychology 253 summaries - Study guides, Study notes & Summaries

These notes contain the theory from the textbook and the lectures. The Psychology 253 tutorials and answers are also included at the end of these summaries. There are step-by-step instructions on how to do the calculations as well. I managed to pass the module with 86% with these notes. Goodluck, You've got this!

Psychology 253 Short Summaries, chapters 1-6, great for a quick recap on each chapter, covers all the important points in each chapter, best used for the test

These notes includes chapters 1-11 and 14 from the assigned textbook and would work well as a study aid when studying for exams.

This document contains summaries for all the articles needed for the Marketing Management exam. Each article was read and summarised in the suggested categories: 1. What the paper is about, 2. Main Findings 3. Where the paper should be used in the Marketing Management Process 4. A brief description of the method The articles are: DeSwaan Arons,M., Vanden Driest,F.,&Weed,K. (2014).The Ultimate Marketing Machine. Harvard business review,4,55‐63 Spiller & Belogolova(2016). On Consumer Beliefs ab...