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MNM1601 - Marketing Management Past Exam Pack
A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.
- Exam (elaborations)
- • 19 pages •
A comprehensive pack of exam questions to prepare you for your Marketing Management exams. Covering areas such as Marketing communication, cyber marketing and digital marketing, branding, pricing, segmentation, consumer behaviour, etc.
Industrial Organisation; Competition, Strategy, Policy - ECS4862 Advanced Microeconomics Textbook
The textbook is 5th edition. Author: John Lipczynski, John O.S. Wilson and John Goddard. ISBN: 978-1-292-12171-0. Includes chapters such as an introduction to industrial organisation; production, costs, demand and profit maximization; the neoclassical theory of the firm; game theory; determinants of seller concentration as well as product differentiation and vertical restraints. Includes 24 chapters Analytical tools, tables, figures, boxes and case studies.
- Study guide
- • 881 pages •
The textbook is 5th edition. Author: John Lipczynski, John O.S. Wilson and John Goddard. ISBN: 978-1-292-12171-0. Includes chapters such as an introduction to industrial organisation; production, costs, demand and profit maximization; the neoclassical theory of the firm; game theory; determinants of seller concentration as well as product differentiation and vertical restraints. Includes 24 chapters Analytical tools, tables, figures, boxes and case studies.
Industrial Organisation; Competition, Strategy, Policy - ECS4862 Advanced Microeconomics Textbook
MNM1601 - Marketing Management Past Exam Pack