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Learning outcomes: After completing this study unit you should be able to: Demonstrate an understanding of all the activities involved in integrated marketing

LEARNING OUTCOMES On completion of this study unit you should be able to: Explain what is meant by the term "target marketing" Suggest factors that should be considered when selecting a target market Explain the concept of product positioning Discuss the positioning process Describe the positioning methods that marketers can pursue in practice

CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

1. Definitions; Market environment, Macro environment & micro environment 2. Inflation and competition might influence an organisation's marketing strategy 3. Methods that a marketing manager could use to undertake environmental scanning 4. Technological environment effects 5. Enterprise's external environment 6. Marketing environmen

1. Definitions; Market environment, Macro environment & micro environment 2. Inflation and competition might influence an organisation's marketing strategy 3. Methods that a marketing manager could use to undertake environmental scanning 4. Technological environment effects 5. Enterprise's external environment 6. Marketing environmen

Topics Covered: Introduction of Marketing Management Marketing Concept - Summary notes Marketing and the Organisation - Summary notes Marketing Management Process - Summary notes The Marketing Environment - Summary Notes

The Marketing Environment CONTENTS: Introduction The Enterprise and the Environment Marketing Defined from a Micro and a Macro Perspective The Marketing Environment The Micro Environment The Market Environment The Macro Environment Profit and Non-profit Organisations Environmental Scanning and Forecasting

Topics Covered: Cost-volume-profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing

TOPICS COVERED: Cost - Volume - Profit analysis, Nature and classification of costs, Performance Management, Transfer Pricing and Variable Costing and Absorption Costing

Summary Notes: Cost-volume-profit analysis