psychology of advertising (6463PS032Y)

Dit document bevat een complete samenvatting van het vak 'Psychology of advertising' aan de Universiteit Leiden. Het is een combinatie van een begrippenlijst en samenvating. Met deze beknopte samenvatting heb ik zelf een 9,2 gehaald.

These 100 questions are generated from the entire book. They are good practise to prepare for the exam! Answer key included.

Samenvatting hoofdstukken van het boek ''Psychology of Advertising'' en de aantekeningen van de colleges van Leiden Universiteit. In nederlands en engels

44 meerkeuze vragen over Psychology of Advertising Met antwoorden en uitleg

Alle stof (college's en boek) voor het van psychology of advertising

Samenvatting H1-8 The Psychology of Advertising - Psychology of Advertising (6463PS032)

Update: by only watching the lectures and studying this summary I got an 9.0 as grade. This is an extended summary of everything that is discussed during the 7 lectures of the course Psychology of Advertising. This includes the lectures of Dr. Gert-Jan Lelieveld, Ambra Brizi & the guest lecture of Trudelies van der Poel. During the last lecture Ambra Brizi stated the lectures will be the most important content of the exam. Everything that is discussed during the lectures is stated in this...

This is an exam I made myself based on the lectures and the literature. It contains 46 multiple-choice questions that are as realistic as possible. The answers to it can be found at the bottom of the document. It is thus a good way to test your preparation and knowledge for the actual exam.