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(Chpt.1) Creating Customer Value and Engagement
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(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
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(Chpt.12) Marketing Channels
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(Chpt.12) Marketing Channels
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.8) Products, Services, and Brands
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(Chpt.8) Products, Services, and Brands
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(Chpt.7) Customer Value-Driven Marketing Strategy
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Customer Value-Driven Marketing Strategy 
Creating Value for Target Customers
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
Newest Principles of Marketing summaries
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(Chpt.1) Creating Customer Value and Engagement
- Summary • 2 pages • 2023 New
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(Chpt.1) Creating Customer Value and Engagement 
Introduction to Principles of Marketing
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.3) Analysing The Marketing Environment
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(Chpt.7) Customer Value-Driven Marketing Strategy
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Customer Value-Driven Marketing Strategy 
Creating Value for Target Customers
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(Chpt.8) Products, Services, and Brands
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(Chpt.8) Products, Services, and Brands
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.9) Developing New Products and Managing The Product Life Cycle
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.10) Pricing: Understanding and Capturing Customer Value
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(Chpt.12) Marketing Channels
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(Chpt.12) Marketing Channels
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(Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.14) Integrated Marketing Communications Strategy
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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(Chpt.17) Digital, Online, Social media, and Mobile Marketing
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