Marketing Research Notes (5th edition)

This document includes lectures. The summaries include examples to understand the concepts more easily. This document includes lecture 1 up to 3. This is theoretical part of the course which will be a part of the exam as well.

This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this document focus on Factor Analysis & Sampling

This document includes lectures and some extra elaboration on the SPSS output, since the output interpretation is very important for the final exam. The summaries include examples to understand the concepts more easily. The lectures included in this summary focus on hypothesis testing (tests and their related null hypotheses).

This document includes 5 core assumptions which are important for regression analysis in a quick overview. In the exam, you will have to interpret SPSS output (graphs and plots) about the assumptions.