Services Marketing Notes (1st edition)

Notes sufficient for tests & exams

Het assignment van Service Marketing (docent Hans Haans) tijdens de Pre-master Marketing Management, geschreven in 2015. Het betreft twee assignments, een service blueprint voor een uitvaartonderneming en een bijbehorende enquete. Beoordeeld met een 7,8.

Summary of the chapters 1-11 and 13-15 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler; Second (2nd) European edition.

This summary contains all the chapters of the book "Marketing Services - Integrating Customer Focus Across The Firm" (. Alan Wilson et al) which students are considered Pre-Master Marketing Management indicated for Services Marketing. It is an English summary of 70 pages, containing references to the book (eg see table 2.1 on page 89).

Summary of the book "Services Marketing: Integrating Customer Focus across the firm. Only chapter 12 misses in this summary. This is the substance of this book is to be known for Services Marketing course at the university.