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BEM212
BEM212 2022 study notes
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Summary Chapter 9: family and household BEM212
R60
Summary of Chapter 9: Family and Household influences. The main functions of a family are defined, and the changes in household structures are discussed. The family or household decision-making process and influences are described. The effect of marriage on a household is defined and the reasoning ...
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Add to cartSummary of Chapter 9: Family and Household influences. The main functions of a family are defined, and the changes in household structures are discussed. The family or household decision-making process and influences are described. The effect of marriage on a household is defined and the reasoning ...
R60
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Summary BEM212 Chapter 1: Introduction to Consumer Behaviour
R50
This document includes a summary of the consumer decision and the processes behind them.
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Add to cartThis document includes a summary of the consumer decision and the processes behind them.
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Summary BEM212 Chapter 5 Personality
R50
This document summarises Chapter 5 of BEM212 Personality. It explains the relationship between a personality and a behaviour of a consumer as well as the effect of culture namely African and Western.
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Add to cartThis document summarises Chapter 5 of BEM212 Personality. It explains the relationship between a personality and a behaviour of a consumer as well as the effect of culture namely African and Western.
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Summary BEM212 Chapter 6 Consumer Attitudes
R50
This document defines Consumer attitudes and the role they have when it comes to consumer behavior and spending habits.
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Add to cartThis document defines Consumer attitudes and the role they have when it comes to consumer behavior and spending habits.
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Summary BEM212 Chapter 2 : Customer Motivation
R80
-Defines Motivation - Explains theories of motivation -factors that influence customer motivation - motivational conflicts and the effects on retailers and consumer behaviour.
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Add to cart-Defines Motivation - Explains theories of motivation -factors that influence customer motivation - motivational conflicts and the effects on retailers and consumer behaviour.
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