100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
mission statement is a powerful action-oriented message R0,00

Other

mission statement is a powerful action-oriented message

1 review
 6 views  1 purchase

What a mission statement means? How it delineate company bright future and success to stand out?

Preview 1 out of 1  pages

  • May 7, 2021
  • 1
  • 2020/2021
  • Other
  • Unknown
All documents for this subject (10)

1  review

review-writer-avatar

By: niwasreddy • 3 year ago

avatar-seller
moloodmohammadi
A mission statements cannot solely portrayed company’s desire. Jovano (2014),
argued that a mission statement explicates company’s business, its goals and
approaches by delineating company’s bright future and accentuate what makes the
company stand out.

A mission statement is a remarkable navigation tool lead company to its target future
destination. In my opinion, a mission statement works similar to Waze app and draw
the guidelines, highlight the pothole, traffics, freeways, police ahead and etc. for a
safe journey to accomplish the expected objectives.

There is a significant correlation between mission statement and market share. In
this essence, mission statement can enhance the level of performance by arising the
motivation among employees and balancing the confliction between different groups
of stakeholders.

According to Braun et al. (2012), the aim of developing and implementing a mission
statement are to establish consistency ,company culture and reduction of turnovers,
etc. Also, Braun and his colleagues propound that a target customer is a major
requirement for effective mission statement.

A mission statement is a powerful action-oriented message.



References:


Jovanov, T. (2014). Corporate Mission Statement and Business Performance:
Through the Prism of Macedonian Companies. Balkan Social Science Review, Vol.
3,179-199. Retrieved from https://www.researchgate.net/publication/267613253


Braun, S. & Wesche, J. S. & Weisweiler,S. & Frey, D. (2012). Effectiveness of
Mission Statements in Organizations – A Review. Journal of Management &
Organization.18(4):430-444. DOI: 10.5172/jmo.2012.18.4.430.


Jeyarathmm, M. (2007). Strategic management. ProQuest Ebook Central. p. 13-26.
https://ebookcentral.proquest.com

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller moloodmohammadi. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R0,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72042 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
Free  1x  sold
  • (1)