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MNB1501

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Lecture notes of 11 pages for the course MNB 1501-Business Management 1A at Unisa (NEEDED)

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  • July 23, 2021
  • 11
  • 2020/2021
  • Class notes
  • Unisa
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Learning Unit 4
Motivating employees


INTRODUCTION AND AIM OF THE UNIT
These days it is generally accepted that people make an important contribution to the
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organisation's success. This means that the organisation’s philosophy and culture should
emphasise this belief. In this learning unit, we will explore what the concept of motivation
entails, the different theories of motivation that have been developed and the motiva-
tional strategies that managers can utilise to improve employee morale and productivity.



STUDY CHAPTER 12 (section 12.7) IN ITBM
33




Contents of the learning unit:

−− Employee motivation
−− Employee motivational strategies
−− The legal environment

34 Learning objectives

After completing this topic, you should be able to

yy explain the concept of motivation by referring to internal and external motivation and
the needs satisfaction process
yy differentiate between the different content and process approaches to motivation by
briefly describing each
yy make suggestions about the motivational strategies that managers can apply in the work
situation and how the human resource manager can assist them

KEY TERMS


internal motivation motivation
needs external motivation
process approaches content approaches
job design job rotation
job enrichment job enlargement
training and education intrapreneurial
empowerment and participation incentives
labour legislation




58

, MNB1601/001/4/2017

Refer to the end of chapter 12 in the prescribed book to familiarise yourself with the key
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terms for this learning unit before continuing.


4.1 EMPLOYEE MOTIVATION

Study section 12.7.2
35




Motivation is the internal drive that encourages people to achieve certain goals. It has two
dimensions – internal and external.

Internal motivation is the satisfaction External motivation is the motivation
one experiences when a task is completed that one feels in anticipation of a reward.
successfully or a duty is performed well.


Does this mean that all employees will be motivated if they can experience job satisfac-
585




tion, or that they will only be motivated if they think they will get some kind of reward?
No, motivation is a complex process determined by individual needs.

Think of what happens when you feel hungry. Hunger is a need and it will probably
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result in some kind of behaviour to satisfy that need. If you are at home, you may make
a sandwich or look in the fridge or grocery cupboard for something to eat. If you are in
town, you may decide to buy something to eat. When you have acted, you may achieve
the fulfilment of the need – after you have eaten the sandwich you will no longer be
hungry and will be rewarded by the satisfaction of a full stomach. If you are on a diet
you may feel guilty about eating a sandwich because it isn’t part of your eating plan!
If you are still hungry, the need will be unsatisfied and you may look for something
else to eat.


Activity 4.1

Think about your own motives. Why are you studying, what do you want to buy when
you get your next salary or allowance, and what do you want to achieve in life? Also think
about what was important to you four years ago. Are the same outcomes still important?
Discuss this with a friend, and try to find out what is important to the friend. Are the things
you want similar? Do you know what is important to your friend? Write down what you
think is important to him or her and then compare that with what he or she says.
Write your findings down. Compare what you have written down about your own motives
with the characteristics of motives that appear below. Can you see that the characteristics
discussed below also apply to your own motives?



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