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Summary kommunikasie / bevorderingsbeleide

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besigheidstudies in Afrikaans.

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  • November 4, 2021
  • 5
  • 2021/2022
  • Summary
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quinnerossouw
BEMARKINGS
AKTIWITEITE
KOMMUNIKASIE / BEVORDERINGSBELEID

BEMARKINGSKOMMUNIKASIEBELEID
Betekenis
• Doelstellings – om die verkope v ‘n produk/diens te verhoog + om bestaande en
potensiële klante oor die produk in te lig.
• Verduidelik die funksies en voordele vd gebruik vd produk.
Komponente




Verkoopspromosie



Definisie
• Korttermyntaktiek om verkope te verhoog.
• Kan gebruik word om ander promosiemetodes aan te vul.

Doel
• Stel verbruikers in kennis oor produk.
• Oorreed potensiële klante om die produk nou eerder as later te koop.
• Herinner die teikenmark aan die beskikbaarheid vd produk.
• Verhoog die verkope v ‘n produk/diens.
• Stel nuwe produkte bekend of verleng die lewenssiklus vd produk.

Voorbeelde
• Afslagkoepons, kortingsbewyse, gratis geskenkbewyse.

, Advertering




Definisie
• Word gebruik om die verbruiker in te lig, te oorreed en te herinner aan die
produk/diens.
• Betaalde + nie-persoonlike bemarkingskommunikasie-instrument.
• Behels kommunikasie met baie verbruikers op dieselfde tyd.

Doel


aandag --- trek aandag van mense aan.

belangstelling --- wek belangstelling in die produk.

begeerte --- wek skep die inligting wat nodig is om die verbruiker te oorreed
om op te tree en die produk te koop.
aksie
--- gee die inligting wat nodig is om die verbruiker te oorreed om op
te tree en die produk te koop.

Voorbeelde

Gedrukte media Uitsaai media Direkte pos Web-gebasseerde
media
Koerante Radio Brosjures Webwerwe
Tydskrifte Televisie Pamflette Aanlyn tydskrifte
Flieks Gidse Baniere
Plakkate Internet




Publisitiet



Definisie

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