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Easy notes to understand, easy to refer to and easy to study from , summaries of the textbook

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  • January 2, 2022
  • 5
  • 2021/2022
  • Other
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keshmikah
DEVELOPING NEW PRODUCTS AND MANAGING THE PRODUCT LIFE CYCLE
NEW PRODUCT DEVELOPMENT STRATEGY




THE NEW PRODUCT DEVELOPMENT PROCESS



• IDEA GENERATION




▪ INTERNAL IDEA SOURCES




▪ EXTERNAL IDEA SOURCES




▪ CROWDSOURCING




• IDEA SCREENING

, • CONCEPT DEVELOPMENT AND TESTING




▪ CONCEPT TESTING



• MARKETING STRATEGY DEVELOPMENT




• BUSINESS ANALYSIS




• PRODUCT DEVELOPMENT




• TEST MARKETING

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