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Mnm2604 assignment 1 2023 semester 1
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- University Of South Africa (Unisa)
Mnm2604 assignment 1 2023 semester 1
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MNM2604-ASSIGNMENT 1-2023 SEMESTER 1, Introduction
Clover Tropika is a well-known beverage brand from South Africa that makes a variety of
flavored milk and yogurt drinks. Clover Tropika has evidently chosen a low-cost strategy to
remain competitive in the market if we examine the brand's pricing strategy. The company has
made its products accessible to all consumer groups by positioning them as an affordable
alternative to other beverages on the market. This assignment will first discuss producers, one
type of B2B customer, and determine whether or not Clover Tropika can be considered a
producer. Second, this assignment will discuss leverage products and routine products and
determine the product category in which Clover Tropika fits. This assignment concludes with
discussions of differentiation and low-cost strategies.
Makers are one of the main classes of B2B clients as they are the ones who fabricate or make
items that are in this way offered to shoppers. Manufacturing, agriculture, and mining are just a
few of the industries these customers are involved in. The need for prompt deliveries and the
need for high-quality goods at competitive prices define producers. As a result, businesses that
cater to these clients require consistent quality control measures, competitive pricing strategies,
and dependable supply chains.
Producers have a lot of bargaining power because they are typically big customers who buy in
bulk. As a result, businesses that rely heavily on producers for revenue should think about
building strong working relationships with them. This entails communicating promptly and
professionally, comprehending their requirements and concerns, offering individualized
solutions, and assisting them with logistical and other challenges. Additionally, in order to
minimize the impact on producers, businesses that collaborate with them ought to have
emergency plans in place in the event of disruptions in the supply chain.
Clover Tropika can without a doubt be viewed as a maker as it is associated with the creation
and supply of drink-based refreshments. To produce a premium product, the company makes
an investment in acquiring high-quality raw materials from reputable farmers and then combines
those materials with world-class technology and production procedures.
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