COM3703 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE 26 March 2024 ; 100% TRUSTED workings, explanations and solutions. for assistance Whats-App 0.6.7..1.7.1..1.7.3.9 ......................................... 1 INTRODUCTION (5)
In the introduction, you should clearly identify/indicate wh...
Due Date: 26 March 2024
TABLE OF CONTENTS
1 INTRODUCTION..................................................................................................... 3
2 COMMUNICATION AND MEDIA SEMIOTICS........................................................ 3
2.1. Sign.................................................................................................................. 3
2.2. Characteristics of a sign................................................................................... 3
2.3 Sign functions as conceptualised by Jakobson ................................................. 4
2.3.1. The referential function .............................................................................. 5
2.3.2. The conative function................................................................................. 5
2.3.3. The poetic function .................................................................................... 5
2.3.4. The phatic function .................................................................................... 6
3 MEDIA AND VISUAL LITERACY ............................................................................ 6
3.1. Levels of media and visual literacy .................................................................. 6
3.1.1 Media content literacy: ................................................................................ 6
3.1.2 Media grammar literacy: ............................................................................. Terms
6 of use
By making use of this document you agree to:
3.1.3 Medium literacy: ......................................................................................... 7
• Use this document as a guide for learning, comparison and reference purpose,
3.2 • Notto
Application to visual example
duplicate, ............................................................................
reproduce and/or misrepresent the contents of this document as your 8 own work,
• Fully accept the consequences should you plagiarise or misuse this document.
4 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT ......................................... 9
4.1. Narrative analysis ............................................................................................ 9 Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is” without
4.2. Television or magazine advertisement........................................................... 11
any representations or warranties, express or implied. The author assumes no liability as a result of
reliance and useINofMEDIA
5 FIELD RESEARCH the contents of this document.
STUDIES This document is to be used for comparison,
.............................................................. 11 research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
5.1. Netnography ..................................................................................................
form or by 11any means.
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