MNM2615
Assignment 1 Semester 1 2024
Detailed Solutions, References & Explanations
Unique number:
Due Date:
QUESTION 1
Background of Lulu's Trading Pty Ltd:
Lulu's Trading Pty Ltd was founded in 2013 and is based in Limpopo. The store has been
operating for over 10 years and has a loyal customer base within the local community. The
owner, Mrs. Adebayo, is passionate about promoting African culture through her business.
The firm focuses on the manufacture of green vegetables, including fresh and dried
produce, and serves as a supplier to local supermarkets, wholesalers, and schools.
Key concepts
During the discussion with the owner, it was evident that technological progress in Africa
has led to increased mobile and internet access, which has significantly impacted
consumer buying behavior. The owner mentioned that the increase in mobile and internet
access has provided them with opportunities to reach a wider audience and explore new
markets. They have adapted their marketing strategies to capitalize on the growth in of use
Terms
By making use of this document you agree to:
mobile and internet access, such as implementing online ordering and delivery services.
• Use this document as a guide for learning, comparison and reference purpose,
• Not
Additionally, the
to decision-making
duplicate, reproduce process behind African
and/or misrepresent consumer
the contents buying has
of this document shifted
as your as
own work,
• Fully accept the consequences should you plagiarise or misuse this document.
a result of increased access to information and online
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is” without
any representations or warranties, express or implied. The author assumes no liability as a result of
reliance and use of the contents of this document. This document is to be used for comparison, research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
form or by any means.