Exam (elaborations)
MNG3702 EXAM GUIDELINE
- Institution
- University Of South Africa (Unisa)
- Book
- Practising Strategy
MNG3702 EXAM GUIDELINE
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BMZ ACADEMYBMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
1.1The first principle of strategy implementation is to translate the strategy of
a business to operational terms. One tool that can be used for this purpose is
a strategic map. Draw a strategic map for Netflix for 1998 when the company
changed its pay-for-use model into a subscription model which offered a
subscription service through the internet. In your answer, you need to make
use of the elements of the Balanced Scorecard (BSC). (8 marks, of which 1
mark will be awarded for each element of the BSC and 1 mark for a relevant
application of the elements of the Balanced Scorecard to the case in a
strategic map)
1.2Change is a fundamental strategy implementation element. Identify an
example of evolutionary change at Netflix. Substantiate your answer. (2 marks,
of which 1 mark will be awarded for a correct example and 1 mark for the
correct substantiation)
An example of evolutionary change at Netflix is the company's expansion into original
content production. While Netflix initially relied on licensing third-party content for its
streaming service, it gradually began producing its own original TV shows and movies
starting with House of Cards in 2013. This was a strategic shift that allowed Netflix to
differentiate itself from competitors and create a unique offering for its subscribers.
This evolution from a content aggregator to a content producer has been incremental,
as Netflix has steadily increased its investment in original programming and built up
its production capabilities over time. This strategy has paid off for Netflix, as its original
content has generated significant buzz and critical acclaim, and helped it to grow its
subscriber base and revenues.
1.3Apply an analytical model for planned change to Netflix for bringing video
games into its mobile streaming app. The model that you use should be
founded on the principle that change needs to be context-specific and that the
approach to change that the company chooses should be based on a thorough
analysis of (i) the context within which change is taking place; and (ii) a series
of decisions around the way in which change is to be managed. (14 marks, of
which 8 marks will be awarded for applying the 8 core segments of context
correctly to Netflix, and 6 marks will be awarded for applying the 6 decisions
around the way in which the change process will be managed correctly to
Netflix)
Balogun and Hope-Hailey’s change kaleidoscope
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
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