100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary Bus2010F Week 11 R50,00   Add to cart

Summary

Summary Bus2010F Week 11

 4 views  0 purchase

Summary of 10 pages for the course Marketing at UCT (Bus2010F weeks 1-12)

Preview 2 out of 10  pages

  • May 27, 2023
  • 10
  • 2022/2023
  • Summary
All documents for this subject (15)
avatar-seller
Theresapoala
WEEK 11

Lecture 28

Understand the marketplace




B2B Marketing

The set of strategies and processes by which firms create value for customers and build
strong customer relationships in order to capture value from customers in return, for any
business transaction between a professional seller (representing a selling company) and a
professional buyer (representing a buying company).

Is Kellogg’s a B2B transaction?

, Types of B2B Customers
• Private sector firms
Ø OEMs (original equipment manufacturers)
Ø Industrial Distributers (channel members and facilitators)
Ø Industrial End-User
• Government Agencies
• Institutions

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Theresapoala. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R50,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79271 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R50,00
  • (0)
  Buy now