Exam (elaborations)
MNM1503 ASSIGNMENT 4 SE
- Institution
- University Of South Africa (Unisa)
- Book
- The Marketing Book
DISTINCTION MATERIAL
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2 reviews
By: NOKWA97 • 7 months ago
By: apelelepaul66 • 1 year ago
Content preview
,Assessment 4: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=112 Dashboard Calendar
Dashboard / My courses / MNM1503-23-S1 / Assessments / Assessment 4
Started on Thursday, 8 June 2023, 12:38 PM
State Finished
Completed on Thursday, 8 June 2023, 1:06 PM
Time taken 28 mins 37 secs
Grade 31 out of 35 (89%)
Question 1
Complete
Mark 1 out of 1
Ronnies Pizza offers customers who order takeaways a free delivery service in under 40 minutes. If the takeaway is not delivered within
this time, the customer does not have to pay for the order. Which level of the product concept is described in this example?
a. Augmented product
b. Tangible product
c. Core product
d. Potential product
Refer to section 7.2.2 of your study guide.
1 of 18 6/8/2023, 1:12
,Assessment 4: Attempt review https://mymodules.dtls.unisa.ac.za/mod/quiz/review.php?attempt=112
Question 2
Complete
Mark 1 out of 1
Dashboard Calendar
Juliet does not usually buy Green Cross shoes; however, she buys a pair of black high heels because that forms part of her uniform for
Dashboard / My courses / MNM1503-23-S1 / Assessments / Assessment 4
work. This example best describes a/an … reference group.
a. primary
b. associative
c. normative
d. secondary
Refer to section 5.3 of your study guide.
Question 3
Complete
Mark 1 out of 1
Which one of the following statements is TRUE?
a. A mission statement is a clear statement answering what the business wants to become.
b. A mission statement is a clear statement explaining the reason the business exists.
c. A vision statement states the marketing tagline that is shared with others.
d. A vision statement states the strategy to be followed to achieve short- and long-term goals.
Refer to section 2.3.1 of the study guide.
2 of 18 6/8/2023, 1:12
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