COM3708 Tutorial Letter 101/3/2024 ............ 100 % TRUSTED workings, explanations and solutions. For assistance call or W.h.a.t.s.a.p.p us on +/ 2/ 5/ 4 /7 /7 /9 /5 /4 /0 /1 /3 /2 .
Advertising and public relations
COM3708
Semesters 1 and 2
Department of Communication Science
This tutor...
This tutorial letter contains important information about your module.
BARCODE
, CONTENTS
Page
1 INTRODUCTION .......................................................................................................................... 3
2 PURPOSE AND OUTCOMES ...................................................................................................... 4
2.1 Purpose ........................................................................................................................................ 4
2.2 Outcomes ..................................................................................................................................... 4
3 CURRICULUM TRANSFORMATION ........................................................................................... 5
4 LECTURER(S) AND CONTACT DETAILS .................................................................................. 5
4.1 Lecturers ...................................................................................................................................... 5
4.2 Department .................................................................................................................................. 5
4.3 University ..................................................................................................................................... 6
5 RESOURCES ............................................................................................................................... 6
5.1 Prescribed book ........................................................................................................................... 6
5.2 Recommended book(s) ................................................................................................................ 6
5.3 Electronic reserves (e-reserves) ................................................................................................... 6
5.4 Library services and resources ..................................................................................................... 6
6 STUDENT SUPPORT SERVICES ............................................................................................... 7
6.1 The Unisa First-Year Experience Programme .............................................................................. 8
7 STUDY PLAN .............................................................................................................................. 9
8 PRACTICAL WORK .................................................................................................................... 9
9 ASSESSMENT ............................................................................................................................. 9
9.1 Assessment criteria ...................................................................................................................... 9
9.2 Assessment plan .......................................................................................................................... 9
9.3 Assessment due dates ............................................................................................................... 10
9.4 Submission of assessments ....................................................................................................... 10
9.5 The assessments ....................................................................................................................... 11
9.6 The examination ......................................................................................................................... 28
9.6.1 Invigilation/proctoring .................................................................................................................. 28
10 ACADEMIC DISHONESTY ........................................................................................................ 29
10.1 Plagiarism .................................................................................................................................. 29
10.2 Cheating ..................................................................................................................................... 29
10.3 For more information about plagiarism, follow the link below: ..................................................... 30
11 STUDENTS LIVING WITH DISABILITIES ................................................................................. 30
12 IN CLOSING .............................................................................................................................. 30
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, COM3708/101/3/2024
1 INTRODUCTION
Dear Student
Unisa is a comprehensive open distance e-learning (CODeL) higher education institution. The
comprehensiveness of our curricula encapsulates a range of offerings, from strictly vocational to
strictly academic certificates, diplomas and degrees. Unisa's "openness" and its distance eLearning
character result in many students registering at Unisa who may not have had an opportunity to enrol
in higher education. Our CODeL character implies that our programmes are carefully planned and
structured to ensure success for students ranging from the under-prepared but with potential to the
sufficiently prepared.
Teaching and learning in a CODeL context involves multiple modes of delivery ranging from blended
learning to fully online. As a default position, all post graduate programmes are offered fully online
with no printed study materials, while undergraduate programmes are offered in a blended mode of
delivery where printed study materials are augmented with online teaching and learning via the
learner management system – myUnisa. In some instances, undergraduate programmes are offered
fully online as well.
Furthermore, our programmes are aligned with the vision, mission and values of the University.
Unisa's commitment to serve humanity and shape futures combined with a clear appreciation of our
location on the African continent, Unisa's graduates have distinctive graduate qualities which include
• independent, resilient, responsible and caring citizens who are able to fulfil and serve in
multiple roles in their immediate and future local, national and global communities
• having a critical understanding of their location on the African continent with its histories,
challenges and potential in relation to globally diverse contexts
• the ability to critically analyse and evaluate the credibility and usefulness of information and
data from multiple sources in a globalised world with its ever-increasing information and data
flows and competing worldviews
• how to apply their discipline-specific knowledges competently, ethically and creatively to solve
real-life problems
• an awareness of their own learning and developmental needs and future potential
This module will be blended, meaning that we use a combination of printed and online material to
engage with you, we use myUnisa as our virtual campus. This is an online system that is used to
administer, document and deliver educational material to you and support engagement with you.
Look out for information from your lecturer as well as other Unisa platforms to determine how to
access the virtual myUnisa module site. Information on the tools that will be available to engage with
the lecturer and fellow students to support your learning will also be communicated via various
platforms.
You are encouraged to log into the module site on myUnisa regularly (that is, at least twice per week
[COM3708-2024]).
We hope you will enjoy this advertising and public relations module. We are confident that you will
excel in this module if you study this tutorial letter and all the other prescribed study material. We
will do our best to help you to study this module successfully. Start studying early in the semester
and make sure you complete the assignments properly. You are most welcome to contact your
lecturers if you need assistance.
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