MNM3709
Assignment 3 Semester 1 2024
Detailed Solutions, References & Explanations
Unique number:
Due Date: 23 April 2024
QUESTION 1
1.1.
For a Kid uses demographic segmentation variables such as age (25-34 years old), gender
(predominantly female), language (English-speaking, followed by Afrikaans speakers), and
income level (middle to upper class) to segment their target market. These variables help
them identify and understand their customer base and tailor their products and marketing
strategies accordingly.
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