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MNM2604 - ASSESSMENT 3 - EXPECTED QUESTIONS AND ANSWERS - SEMESTER 2 - 2024 R75,33
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  3. University Of South Africa (Unisa)
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  5. Business to Business Marketing (MNM2604)

Exam (elaborations)

MNM2604 - ASSESSMENT 3 - EXPECTED QUESTIONS AND ANSWERS - SEMESTER 2 - 2024

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  • July 4, 2024
  • 52
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

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2024 – S1 - MNM2604 – ASSESSMENT 3 – Q&A



Assessment 3
Started on Saturday, 4 May 2024,
State Finished
Completed on Saturday, 4 May 2024,
Time taken
Grade 12.00 out of 15.00 (80%)


Question 1
Successful B2B marketing endeavours to provide superior value through core
competencies. All of the following are core competencies, except…



a.
customer skills

b.
resources

c.
capabilities

d.
managerial skills

Feedback
Your answer is correct.

Option A is correct because customer skills are not part of the core competencies of
B2B marketing. Refer to page 74 in the study guide.




The correct answer is:
customer skills




1

, 2024 – S1 - MNM2604 – ASSESSMENT 3 – Q&A


Question 2
Mashudu, a manager at Africa Solar Pty (Ltd), is busy conducting B2B marketing
research for the company, but he is faced with various challenges. Which ONE of the
following BEST represents the challenge that Mashudu is likely to face in this type of
research?



a.
Group decision-making

b.
All businesses are similar.

c.
Time is too long.

d.
Participants are willing to share information.

Feedback
Your answer is correct.

Option A is correct because group decision-making characterises B2B marketing, in
that decisions are made by a group of people who may have different
objectives. Refer to page 43 in the study guide.



The correct answer is:
Group decision-making



Question 3
…macro-segmentation criteria determined by its decision-making style and
geographic coverage?

a.

Organisational structure

b.
Organizational size

2

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