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MNG3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024
MNG3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024
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, MNG3702 Assignment 2 (COMPLETE ANSWERS) Semester 22024 - DUE September 2024 ; 100% TRU
Michelin is a leading French brand and manufacturer of tires and rubber
products.The company was founded in 1888 by two Michelin brothers and
grew to one of the largest tyre manufacturers in the world, with a market share
of 14.8% in 2023. Oddly enough, the company also sells popular travel guides
and road maps. They can make or break chefs by the number of Michelin
stars they award to their restaurants. Michelin stars are a rating system used
by the red Michelin Guide to grade restaurants on their quality and excellence.
Restaurants can be awarded one, two or three stars, based on various
criteria, such as quality of their ingredients used, the harmony of flavours in
their dishes, the mastery of various techniques, the personality of the chef,
and the consistency of the menu. The Michelin Man (Bibendum) is known
word wide. The history of the Michelin Guide The Michelin Guide is
considered by many to be the hallmark of global fine dining and quality
cuisine. It has immense power over chefs, restaurateurs, and foodies world
wide. It may divide opinions across the food service industry, but its influence
is undeniable. French chef Paul Bocuse, a pioneer of nouvelle cuisine (a
modern French style of preparing dishes that avoids rich, heavy foods, rather
emphasizing the freshness of the ingriedients used in prepring the dishes and
the presentation thereof), once said, “Michelin is the only guide that counts.”
The birth of the famous little red book is a very interesting story. When the
Michelin tire company was established in 1888 by brothers André and
Édouard Michelin, it was a time when driving was perceived as a novelty to
most. There were less than 3 000 cars in France at the time. However, the
brothers were quick to recognize driving and mobility as a lasting trend. To
encourage more road travel, and hence boost tire sales, they decided to
create a comprehensive guidebook for motorists which catalogued hotels,
restaurants, mechanics, and gas stations. In 1900, the very first edition of the
Michelin Guide was published, and 35 000 copies were given out for free. 3
MNG3702
Michelin indeed has a fascinating history! From its origins as a tire
manufacturer to becoming a cultural icon with its Michelin Guide,
which revolutionized travel and dining recommendations, they've had a
significant impact on both industries. The Michelin Guide's influence on
fine dining and the culinary world is especially noteworthy, with chefs
and restaurants globally striving for recognition through its star ratings.
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