ADMIN
[COMPANY NAME]
,SECTION 1 INTERCULTURAL COMMUNICATION
QUESTION 1 Explain the concept of ‘global village’ and discuss
the role of technology in facilitating human communication. (10)
QUESTION 2 Discuss the view of communication as symbolic
and provide two examples of symbolic communication from your
own culture. (5) QUESTION 3 Provide an explanation of
Individualism and Collectivism and give relevant examples. (5)
QUESTION 4 Read the following scenario and answer the
questions that follow. On a bursting Johannesburg Street, a group
of friends from various countries gather around a vibrant graffiti
wall adorned with references to international music, films, and TV
shows. They engage in animated conversations, blending
languages and dialects, as they exchange recommendations,
critique artistic choices, and enthusiastically celebrate the
universality of their shared cultural experiences. 4.1 What is
popular culture? (5) 4.2 Define cultural imperialism and give one
example thereof. (5) Sub-total: [30] 22
QUESTION 1
Explain the concept of ‘global village’ and discuss the role of
technology in facilitating human communication. (10)
Concept of ‘Global Village’: The term “global village” was
popularized by Marshall McLuhan in the 1960s to describe how
the world is interconnected and brought closer together through
the advancements in communication technology. In a global
village, geographical and cultural distances are minimized due to
, the rapid exchange of information, making it feel as though people
live in a small, interconnected community despite being
physically dispersed around the globe.
Role of Technology in Facilitating Human Communication:
1. Instant Communication:
o Description: Technology enables instantaneous
communication through various platforms like email,
messaging apps, and social media.
o Impact: This reduces the time lag in information
exchange, allowing people to stay connected and
informed regardless of their location.
2. Access to Information:
o Description: The internet provides vast amounts of
information accessible to anyone with a connection.
o Impact: People can access news, educational resources,
and entertainment from around the world, broadening
their understanding and perspectives.
3. Social Media:
o Description: Platforms like Facebook, Twitter, and
Instagram allow people to share their lives and engage
with others in real-time.
o Impact: These platforms facilitate the creation of
global communities and networks based on shared
interests and values.
4. Video Conferencing:
o Description: Tools like Zoom and Skype enable face-
to-face communication without physical presence.
o Impact: This technology is crucial for remote work,
online education, and maintaining personal relationships
across distances.
