ADMIN
[COMPANY NAME]
,2 MEDIA, LANGUAGE AND DISCOURSE (20) 2.1 Define and
discuss the following concepts and provide examples of each:
2.1.1 Text (3 marks for the definition and discussion and 1 mark
for the relevant example). (4) [25% deduction for not referencing
sources] 2.1.2 Discourse or discursive practice (3 marks for the
definition and discussion and 2 marks for relevant examples). (5)
[25% deduction for not referencing sources] 2.1.3 Orders of
discourse (3 marks for the definition and discussion and 1 mark
for the relevant example). (4) [25% deduction for not referencing
sources] 2.2 Critically discuss the role of language in society (4)
[25% deduction for not referencing sources] 2.3 Explain the
concept of polysemy with relevant examples. (3) [25% deduction
for not referencing sources]
2.1 Define and discuss the following concepts and provide
examples of each:
2.1.1 Text (4 marks)
Definition and Discussion: A text is a coherent set of written or
spoken material that communicates a message or information. It
can be any form of communication, such as a book, article,
speech, or even a social media post. Texts are constructed with
specific language choices, structures, and conventions that align
with their intended purpose and audience. The meaning of a text is
often derived from the context in which it is produced and
consumed, and it can be analyzed for its thematic content,
linguistic features, and social functions.
, Example: An example of a text is a newspaper article reporting
on a recent event. The article is a text because it is a structured
form of communication that presents information about the event
to its readers.
Sources to Reference:
• Fairclough, N. (1995). Critical Discourse Analysis: The
Critical Study of Language. Longman.
• Gee, J.P. (2014). How to Do Discourse Analysis: A Toolkit.
Routledge.
2.1.2 Discourse or Discursive Practice (5 marks)
Definition and Discussion: Discourse refers to the ways in which
language is used in specific contexts to produce meaning. It
encompasses the spoken or written language as well as the social
practices and power relations that shape and are shaped by this
language use. Discursive practice involves the production,
distribution, and consumption of discourse. It examines how
language structures and conventions influence social interactions,
identities, and societal norms.
Examples:
1. Political speeches: The way politicians use language to
persuade and shape public opinion is an example of
discourse.
2. Medical consultations: The language used by doctors and
patients to discuss health issues exemplifies discursive
practices in the medical field.
Sources to Reference:
