COM3708
Assignment 1 Semester 2 2024
Unique #:
Due Date: 6 September 2024
Detailed solutions, explanations, workings
and references.
+27 81 278 3372
, Table of Contents Page
INTRODUCTION................................................................................................................................1
1 PHASE 1: ASSESS....................................................................................................................2
1.1 Identifying the Communicator.......................................................................................2
1.1.1 The approached organisation with the proposal to plan a communication
campaign....................................................................................................................................2
1.1.2 A letter to the organisation.....................................................................................2
Report Writing...............................................................................................................................3
1.1.3 My experience in approaching the organisation...............................................3
1.1.4 How the organisation responded to my request...............................................3
1.1.5 How I established a working relationship with the organisation..................3
1.1.6 Who the communicator for the campaign would be........................................3
1.2 The target audience..........................................................................................................4
1.2.1 A brief problem statement for the research........................................................4
1.2.2 Sub-problems.............................................................................................................5
1.2.3 Research question for each sub-problem...........................................................5
1.2.4 The unit of analysis..................................................................................................6
1.2.5 The population...........................................................................................................6
1.2.6 The sampling procedure.........................................................................................6
1.2.7 Methodology and measuring instrument............................................................6
1.2.8 Results.........................................................................................................................7
1.2.9 Audience segmentation...........................................................................................8
1.2.10 What I learned from the research exercise.........................................................8
1.3 Analysing the situation and identifying campaign aims.........................................9
1.3.1 Historical review and forecast...............................................................................9
1.3.2 Social, political, and economic environment.....................................................9
1.3.3 Competitors..............................................................................................................10
1.3.4 The organisation and its culture.........................................................................11
1.3.5 Three communication issues based on the research results and situation
analysis that are relevant to the campaign.......................................................................11
1.3.6 Three broad general aims for the campaign....................................................11
PHASE 2: CREATE.........................................................................................................................12
2.1 Stipulating the communication problem or opportunity.......................................12
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller VarsityC. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R50,00. You're not tied to anything after your purchase.
