COM3707 Assignment
2 (COMPLETE
ANSWERS) Semester 2
2024 - DUE 13
September 2024
ADMIN
[COMPANY NAME]
, Question 1 1.1 Critically discuss three of the six normative media
theories that influence the making of policy for the media and the
three normative terms that can be used in democracies to reassess
these media theories. (25) 1.1 Discuss professional media ethics
with specific reference to professionalisation and the influence of
the sociopolitical structure. (20) [45]
Question 1: Normative Media Theories and Media Ethics
1.1 Critically discuss three of the six normative media theories
that influence the making of policy for the media and the three
normative terms that can be used in democracies to reassess
these media theories. (25)
Normative Media Theories:
1. Authoritarian Theory:
o Overview: This theory suggests that media should be
under the control of the government or ruling elite to
serve the state's interests. The press is expected to
support the government's policies and initiatives and
avoid criticism.
o Influence on Policy: Policies under this theory might
include censorship, licensing of journalists and media
outlets, and strict control over media content.
o Criticism: Lack of freedom of expression, suppression
of dissent, and potential for propaganda.