Exam (elaborations)
COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024
COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Content preview
, COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS)Semester 2 2024 - DUE 9 September 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
PHASE 1: ASSESS Outcome of phase 1 A document should be produced
that exhaustively details particulars of the audience assessment, the
organisation's broader operations and objectives, the pertinent
environmental conditions, historical and future considerations, as well as
the details, perceptions, status and communication of the idea that forms
the focus of the campaign. The document should include a complete
situation analysis. Assessment of the relevant variables should be based
on observation, informal research and investigation and, finally, formal
research. To compile this document systematically, you should do the
following: 1.1 Identify the communicator Study section 13.5.1.2 in the
prescribed book and do the following: 1.1.1 Identify an organisation or
organisations that you will approach with the proposal to plan a
communication campaign. Write down the name of the organisation(s) and
its (their) contact details. 1.1.2 Write a letter to the
owner/manager/organiser of the organisation in which you explain that you
would like to meet him/her to propose the planning of a communication
campaign – also explain what the campaign will entail. Explain that persons
concerned will be under no obligation to implement the campaign, and
provide particulars of what the planning process will require. Remember,
this first act of approaching the organisation is also an act of
communication – convincing the organisation and its management that you
can add value to the organisation (selling yourself and your expertise).
Attach the letter as an appendix. Write a report covering the following: 1.1.3
What was your experience in approaching the organisation – did you
experience it as positive or negative? 1.1.4 How did the organisation
respond to your request? 1.1.5 You have to establish a working relationship
with the organisation – what arrangements would you make? To whom
would you report and who would be your contact person at the
organisation? How often would you report back to the organisation? Write a
brief report on how you established a working relationship with the
organisation. 1.1.6 Identify who the communicator for the campaign would
be. Would it be the organisation as a whole, a section of the organisation,
etcor so forth? Substantiate your choice by explaining why the
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller THEBLAZE1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R48,05. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
52355 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy summaries for 14 years now