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COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024
COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 9 September 2024
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, COM3708 Assignment 1 PORTFOLIO (COMPLETE ANSWERS)Semester 2 2024 - DUE 9 September 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
PHASE 1: ASSESS Outcome of phase 1 A document should be produced
that exhaustively details particulars of the audience assessment, the
organisation's broader operations and objectives, the pertinent
environmental conditions, historical and future considerations, as well as
the details, perceptions, status and communication of the idea that forms
the focus of the campaign. The document should include a complete
situation analysis. Assessment of the relevant variables should be based
on observation, informal research and investigation and, finally, formal
research. To compile this document systematically, you should do the
following: 1.1 Identify the communicator Study section 13.5.1.2 in the
prescribed book and do the following: 1.1.1 Identify an organisation or
organisations that you will approach with the proposal to plan a
communication campaign. Write down the name of the organisation(s) and
its (their) contact details. 1.1.2 Write a letter to the
owner/manager/organiser of the organisation in which you explain that you
would like to meet him/her to propose the planning of a communication
campaign – also explain what the campaign will entail. Explain that persons
concerned will be under no obligation to implement the campaign, and
provide particulars of what the planning process will require. Remember,
this first act of approaching the organisation is also an act of
communication – convincing the organisation and its management that you
can add value to the organisation (selling yourself and your expertise).
Attach the letter as an appendix. Write a report covering the following: 1.1.3
What was your experience in approaching the organisation – did you
experience it as positive or negative? 1.1.4 How did the organisation
respond to your request? 1.1.5 You have to establish a working relationship
with the organisation – what arrangements would you make? To whom
would you report and who would be your contact person at the
organisation? How often would you report back to the organisation? Write a
brief report on how you established a working relationship with the
organisation. 1.1.6 Identify who the communicator for the campaign would
be. Would it be the organisation as a whole, a section of the organisation,
etcor so forth? Substantiate your choice by explaining why the
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