100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MNM3703 ASSIGNMENT 1 2024 (African Brew SA: Expanding Horizons) R60,00   Add to cart

Essay

MNM3703 ASSIGNMENT 1 2024 (African Brew SA: Expanding Horizons)

 4 views  0 purchase

MNM3703 ASSIGNMENT 1 2024 (African Brew SA: Expanding Horizons)

Preview 1 out of 4  pages

  • August 27, 2024
  • 4
  • 2024/2025
  • Essay
  • Unknown
  • A+
All documents for this subject (15)
avatar-seller
tatendamuzavazi
QUESTION 1: SEVEN STEPS

Seven Steps of the Wheel of Personal Selling for African Brew SA

1. Prospecting: Identifying potential buyers/resellers in Johannesburg, Durban,
and Pretoria. For example, African Brew SA could research local beverage
distributors, supermarkets, and liquor stores in these areas.

2. Initial Contact: Making the first contact with potential buyers/resellers. For
instance, African Brew SA could reach out to these businesses via email, phone
calls, or in-person visits to introduce Umqombothi Gold and schedule a
meeting.

3. Needs Assessment: Understanding the needs and preferences of the
buyers/resellers. African Brew SA could conduct surveys or interviews to gather
insights into the demand for traditional African beverages and the specific
requirements of each potential buyer/reseller.

4. Presentation: Showcasing the unique features and benefits of Umqombothi
Gold to the buyers/resellers. This could involve providing samples, sharing the
beverage's cultural significance, and highlighting its quality and distinct flavor.

5. Handling Objections: Addressing any concerns or objections raised by the
buyers/resellers. For example, if a potential buyer is hesitant due to shelf space
limitations, African Brew SA could propose 0717513144a display stand or offer
marketing support to help promote the product.

6. Closing the Sale: Securing commitments from the buyers/resellers to stock
Umqombothi Gold. This could involve negotiating terms, such as pricing,
delivery schedules, and promotional support, to finalize the agreements.

7. Follow-up: Maintaining ongoing communication and support with the
buyers/resellers. African Brew SA could follow up with regular visits, provide
training on product knowledge, and gather feedback to ensure customer
satisfaction and continued partnership.

By following these steps, African Brew SA can effectively expand its market reach in
Johannesburg, Durban, and Pretoria by building strong relationships with
buyers/resellers and successfully promoting Umqombothi Gold.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller tatendamuzavazi. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R60,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80467 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R60,00
  • (0)
  Buy now