100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MNO2609 Assignment 5 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED R50,00
Add to cart

Exam (elaborations)

MNO2609 Assignment 5 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

 10 views  0 purchase

MNO2609 Assignment 5 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references .... QUESTION 1 1.1 Quality starts with understanding customer needs and ends when those needs are satisfied. In view of ...

[Show more]

Preview 2 out of 12  pages

  • August 28, 2024
  • 12
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:
All documents for this subject (17)
avatar-seller
VarsityC
MNO2609
Assignment 5 Semester 2 2024
Unique #:347298
Due Date: September 2024



Detailed solutions, explanations, workings
and references.

+27 81 278 3372

, QUESTION 1

1.1 Explaining Quality

Quality can be defined as the degree to which a product or service meets or
exceeds customer expectations. It starts with understanding the specific needs and
desires of the customer and ensures that these requirements are met throughout
the production or service delivery process. Quality involves not only the
functionality and reliability of a product but also its durability, safety, and ease of
use. When quality is consistently maintained, it leads to customer satisfaction,
which in turn can enhance brand reputation and customer loyalty.



1.2 Commercial Advantages of Focusing on Customer Loyalty

Focusing on customer loyalty can provide several commercial advantages,
including:

• Increased Revenue: Loyal customers are more likely to make repeat
purchases, contributing to a steady revenue stream.
• Lower Marketing Costs: Retaining existing customers is generally more
cost-effective than acquiring new ones, reducing overall marketing
expenses.
• Word-of-Mouth Referrals: Satisfied, loyal customers often become
advocates for the brand, bringing in new customers through positive word-
of-mouth recommendations.
• Higher Profit Margins: Loyal customers may be willing to pay a premium
for a trusted brand, allowing the company to maintain higher profit margins.
• Improved Business Stability: A loyal customer base provides a reliable
foundation for the business, making it more resilient to market fluctuations.



1.3 Technique to Assess Customer Satisfaction

One of the most appropriate techniques for assessing customer satisfaction is the
Net Promoter Score (NPS). NPS is a straightforward metric that asks customers
to rate on a scale of 0 to 10 how likely they are to recommend the company’s
product or service to others. Based on their responses, customers are classified
into three categories: Promoters (9-10), Passives (7-8), and Detractors (0-6). The


Varsity Cube 2024 +27 81 278 3372

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying this summary from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller VarsityC. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy this summary for R50,00. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

50064 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy summaries for 14 years now

Start selling
R50,00
  • (0)
Add to cart
Added