MNO2609
Assignment 5 (COMPLETE
ANSWERS) Semester 2 2024
(347298) - DUE 2024
, MNO2609
Assignment 5 Semester 2 2024
QUESTION 1
1.1 Quality
Quality refers to the degree to which a product or service meets the needs and
expectations of customers. It involves understanding customer requirements and
consistently delivering products or services that fulfill these needs satisfactorily. Quality
is not just about the end product but encompasses the entire process, from design to
delivery, ensuring all customer needs are met.
1.2 Commercial Advantages of Customer Loyalty
Customer loyalty can lead to several commercial advantages:
Increased Revenue: Loyal customers are more likely to make repeat purchases,
increasing sales over time.
Lower Marketing Costs: Retaining existing customers is less expensive than
acquiring new ones. Loyal customers can also provide free word-of-mouth
marketing.
Higher Profit Margins: Loyal customers are often less price-sensitive and willing
to pay more for products and services they trust.
Competitive Advantage: Strong customer loyalty can differentiate a company
from its competitors.