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DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
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,DPR3702 Assignment 2 (COMPLETE ANSWERS)Semester 2 2024 - DUE 19 September 2024 ; 100%
TRUSTED Complete, trusted solutions and
explanations.
Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in Limpopo
has appointed you as the head of the PR team to develop a
public Relations Plan for the 2024 Mapungubwe Arts and
Cultural Festival to coincide with the 30 years of Democracy in
South Africa. You need to conduct research to know more about
the Mapungubwe Arts and Cultural Festival. The Public Relation
Strategy Must Comprise of the following Items: (Refer to the
learning unit one for the plan and learning unit 3 for
understanding the context of PR in the entertainment Industry)
1.1 The theme: Your theme must reflect on the Arts, Culture
and the 30 Years of Democracy. [4 Marks] 1.2 Objectives of the
Public Relations Plan: Three communication, media and PR
related objectives: [6 Marks] 1.3 Stakeholder Mapping and
Identification: Identify Five Stakeholders relevant to the
Mapungubwe Arts and Culture Festival: [10 Marks] [Five marks
for identification and 5 marks for justification] 1.4
Programming: Develop an Action Plan outlining the PR activities
you will organize to make the events successful. Use a table to
outline the Action Plan. [15 Marks] 1.5 Evaluation: Explain how
the SWOT analysis will be used to evaluate the PR plan: [5
Marks]
, To develop a Public Relations Plan for the 2024 Mapungubwe
Arts and Cultural Festival that coincides with the celebration of
30 years of democracy in South Africa, the PR strategy should
be comprehensive and reflect the unique themes of arts,
culture, and democracy. Here's a guide for each section of the
PR plan:
1.1 Theme: Arts, Culture, and 30 Years of Democracy
Proposed Theme:
“Celebrating 30 Years of South African Democracy through the
Lens of Arts and Culture”
Justification:
This theme honors the vibrant cultural history of South Africa,
highlighting the role of arts and culture in expressing the
nation's diverse identity over the past three decades. It reflects
on how democracy has shaped and empowered the cultural
landscape of South Africa.
1.2 Objectives of the Public Relations Plan
1. Enhance Public Awareness of the Festival:
o Increase public recognition of the Mapungubwe Arts
and Cultural Festival as a key celebration of South
African democracy and culture.
2. Drive Media Coverage and Engagement:
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