,DPR3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 19 September 2024 ; 100%
TRUSTED Complete, trusted solutions and
explanations.
Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in Limpopo
has appointed you as the head of the PR team to develop a
public Relations Plan for the 2024 Mapungubwe Arts and
Cultural Festival to coincide with the 30 years of Democracy in
South Africa. You need to conduct research to know more about
the Mapungubwe Arts and Cultural Festival. The Public Relation
Strategy Must Comprise of the following Items: (Refer to the
learning unit one for the plan and learning unit 3 for
understanding the context of PR in the entertainment Industry)
1.1 The theme: Your theme must reflect on the Arts, Culture
and the 30 Years of Democracy. [4 Marks] 1.2 Objectives of the
Public Relations Plan: Three communication, media and PR
related objectives: [6 Marks] 1.3 Stakeholder Mapping and
Identification: Identify Five Stakeholders relevant to the
Mapungubwe Arts and Culture Festival: [10 Marks] [Five marks
for identification and 5 marks for justification] 1.4
Programming: Develop an Action Plan outlining the PR activities
you will organize to make the events successful. Use a table to
outline the Action Plan. [15 Marks] 1.5 Evaluation: Explain how
the SWOT analysis will be used to evaluate the PR plan: [5
Marks]
, Public Relations Plan for the 2024 Mapungubwe Arts and
Cultural Festival
1.1 Theme
Theme: "Celebrating 30 Years of Democracy: Preserving
Heritage, Embracing Innovation"
Explanation: This theme reflects the fusion of South Africa's
rich artistic and cultural heritage with the progress achieved
over the 30 years of democracy. It aims to honor the historical
significance of the Mapungubwe site while celebrating the
dynamic evolution of South African arts and culture in a
democratic era.
1.2 Objectives of the Public Relations Plan
1. Raise Awareness:
o Objective: To enhance public awareness of the 2024
Mapungubwe Arts and Cultural Festival through
targeted media outreach and community
engagement.
o Measurement: Achieve a 50% increase in media
coverage compared to the previous year and reach at
least 100,000 social media impressions.
2. Engage Local Communities:
o Objective: To involve local communities and
stakeholders in the festival by organizing outreach
programs and collaborative events.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through EFT, credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying this summary from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Novaace1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy this summary for R47,54. You're not tied to anything after your purchase.