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DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
DPR3702 Assignment 2 (COMPLETE ANSWERS) Semester 2 2024 - DUE 19 September 2024
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,DPR3702 Assignment 2 (COMPLETE ANSWERS)Semester 2 2024 - DUE 19 September 2024 ; 100%
TRUSTED Complete, trusted solutions and
explanations.
Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in Limpopo
has appointed you as the head of the PR team to develop a
public Relations Plan for the 2024 Mapungubwe Arts and
Cultural Festival to coincide with the 30 years of Democracy in
South Africa. You need to conduct research to know more about
the Mapungubwe Arts and Cultural Festival. The Public Relation
Strategy Must Comprise of the following Items: (Refer to the
learning unit one for the plan and learning unit 3 for
understanding the context of PR in the entertainment Industry)
1.1 The theme: Your theme must reflect on the Arts, Culture
and the 30 Years of Democracy. [4 Marks] 1.2 Objectives of the
Public Relations Plan: Three communication, media and PR
related objectives: [6 Marks] 1.3 Stakeholder Mapping and
Identification: Identify Five Stakeholders relevant to the
Mapungubwe Arts and Culture Festival: [10 Marks] [Five marks
for identification and 5 marks for justification] 1.4
Programming: Develop an Action Plan outlining the PR activities
you will organize to make the events successful. Use a table to
outline the Action Plan. [15 Marks] 1.5 Evaluation: Explain how
the SWOT analysis will be used to evaluate the PR plan: [5
Marks]
, Public Relations Plan for the 2024 Mapungubwe Arts and
Cultural Festival
1.1 Theme
Theme: "Celebrating 30 Years of Democracy: Preserving
Heritage, Embracing Innovation"
Explanation: This theme reflects the fusion of South Africa's
rich artistic and cultural heritage with the progress achieved
over the 30 years of democracy. It aims to honor the historical
significance of the Mapungubwe site while celebrating the
dynamic evolution of South African arts and culture in a
democratic era.
1.2 Objectives of the Public Relations Plan
1. Raise Awareness:
o Objective: To enhance public awareness of the 2024
Mapungubwe Arts and Cultural Festival through
targeted media outreach and community
engagement.
o Measurement: Achieve a 50% increase in media
coverage compared to the previous year and reach at
least 100,000 social media impressions.
2. Engage Local Communities:
o Objective: To involve local communities and
stakeholders in the festival by organizing outreach
programs and collaborative events.
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