MNM2604 ASSIGNMENT 2 2024
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, MNM2604 ASSIGNMENT 2 2024
Contents
QUESTION 1.1 (6 marks) ........................................................................................... 3
Types of Business-to-Business Customers ............................................................. 3
Europcar's Position ............................................................................................... 3
QUESTION 2.1 (12 marks) ......................................................................................... 4
QUESTION 2.2 (6 marks) ....................................................................................... 5
Straight Rebuy .................................................................................................. 6
Modified Rebuy ................................................................................................. 6
New Task .......................................................................................................... 6
References .............................................................................................................. 7