Essay
MNM2604 ASSIGNMENT 02 SEM 2 2024
- Institution
- University Of South Africa (Unisa)
MNM2604 ASSIGNMENT 02 SEM 2 2024
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MNM2604 ASSIGNMENT 2 2024DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE FRAMEWORK IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE
SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM2604. THIS FRAMEWORK
IS ONLY INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH THEIR
ASSIGNMENT, AND IN NO CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING,
THUS NO STUDENT IS ENCOURAGED TO COPY THIS DOCUMENT, NOR ITS SECTIONS
FOR SUBMISSION. WE BELIEVE THE FRAMEWORK WILL BE A GOOD STARTING POINT AS
IT WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO ARE
EXPERTS IN THE FIELD, AND IT WAS PREPARED USING VARIOUS SOURCES. ANY
SIMILARITY WITH ANY EXISTING THEORY OR DISCUSION BY OTHER AUTHORS IS
EXCUSED. THE AUTHORS HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE
HENCE MODIFICATION OF THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY NOT
BE PROHIBITED AS IT CONTRIBUTES TO EXPANSION OF KNOWEDGE. FOR ANY
FURTHER GUIDELINE ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE
IN GENERAL, CONTACT PASSMATE TUTORIALS
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CONTACT PASSMATE TUTORIALS @ 061 262 1185/068 053 8213/0717 513 144 or email
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, MNM2604 ASSIGNMENT 2 2024
Contents
QUESTION 1.1 (6 marks) ........................................................................................... 3
Types of Business-to-Business Customers ............................................................. 3
Europcar's Position ............................................................................................... 3
QUESTION 2.1 (12 marks) ......................................................................................... 4
QUESTION 2.2 (6 marks) ....................................................................................... 5
Straight Rebuy .................................................................................................. 6
Modified Rebuy ................................................................................................. 6
New Task .......................................................................................................... 6
References .............................................................................................................. 7
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