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QUESTION 1: Entrepreneurial Intensity at J&R
Discuss the concept entrepreneurial intensity and indicate by means of examples how it is applied
at J&R (12).
ANSWER:
Concept of Entrepreneurial Intensity: Entrepreneurial intensity refers to the degree of
entrepreneurial behavior and the extent to which an organization fosters a culture of innovation,
risk-taking, and proactive behavior among its employees. It reflects how deeply entrepreneurship is
integrated into the organization's culture and operations.
Examples of Entrepreneurial Intensity at J&R:
1. Innovation in Products: J&R consistently develops new products that address market needs,
such as their eco-friendly packaging solutions, showcasing a commitment to sustainability and
market relevance.
2. Risk-Taking: The company ventured into emerging markets despite the risks involved,
demonstrating a willingness to embrace uncertainty for potential growth.
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