IOP3705 ASSIGNMENT 4 SEMESTER 2 2024
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DUE DATE: 01 October 2024
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Question 1: Data Analysis Techniques for BlueSkies Airlines
To analyze the data collected at BlueSkies Airlines, various data analysis techniques can
be employed, categorized into qualitative and quantitative methods. These techniques
help to interpret the information gathered from Organizational Culture Assessment
Instruments, interviews, and focus groups, allowing the OD consultants to identify
strengths, weaknesses, and areas needing transformation. Below is a detailed discussion
of the data analysis techniques that would be used at BlueSkies Airlines, substantiated
with relevant examples from the case study.
Qualitative Data Analysis Techniques
1. Content Analysis
Content analysis is a popular qualitative technique used to summarize qualitative data,
especially interview responses, by categorizing comments into meaningful themes. This
technique is ideal for analyzing the open-ended responses obtained from interviews and
focus groups conducted with BlueSkies employees. For instance, if crew members
frequently mentioned dissatisfaction with outdated operational procedures or expressed
concerns about communication gaps within the company, these comments could be
categorized under themes such as “operational inefficiencies” or “communication issues.”
The categorization process involves three steps: reading responses to identify recurring
comments, generating themes that capture these recurring ideas, and placing the
respondents' answers into these themes (Flick, 2018). By summarizing hundreds of
comments into a few key themes, content analysis can effectively pinpoint the primary
concerns of BlueSkies’ employees, making it easier for the OD consultants to address
these issues.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is”
without any representations or warranties, express or implied. The author assumes no liability as
a result of reliance and use of the contents of this document. This document is to be used for
comparison, research and reference purposes ONLY. No part of this document may be
reproduced, resold or transmitted in any form or by any means.
