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INTRODUCTION
Low-cost airline BlueSkies Airlines has achieved remarkable success while operating
in a highly competitive market where both customers and employees are often
unhappy. A review of the company's culture and procedures is in need as the airline,
which has been around since 2012, has adjusted to changes in the business. The goal
of BlueSkies' partnership with OD Consulting Ltd is to use outside knowledge to
assess current performance and pinpoint opportunities for growth. This evaluation
delves into the methods of data analysis, the many forms of interventions, and the
essential components of successful change management at BlueSkies Airlines.
QUESTION 1
Discuss the data analysis techniques you would use to analyse the data at
BlueSkies Airlines. Substantiate your answer with relevant examples from the
case study. (10)
A mix of qualitative and quantitative methods will be employed to examine the data
gathered from the Organisational Culture Assessment Instrument, interviews, and
focus groups.
Analysing Qualitative Data
Thematic analysis is useful for analysing qualitative data gathered from interviews and
focus groups. Finding commonalities and insights in the stories told by workers is part
of this process (Brudan, 2010). As an example, if crew members consistently express
discontent with the way communication is handled, this issue can be brought to light
in order to guide any required adjustments.
Statistical Evaluation
The Organisational Culture Assessment Instrument provides quantitative data that can
be examined through statistical methods. When it comes to employee happiness,
descriptive statistics are great for getting a bird's-eye view. On the other hand,
inferential statistics, like regression analysis, are great for finding correlations between
different aspects, such management practices and morale.
Mixed Methods Approach