,CBC1501 Assignment 3 PORTFOLIO (COMPLETE
ANSWERS) Semester 2 2024 - DUE 10 October 2024; 100%
TRUSTED Complete, trusted solutions and explanations.
MAIN SCENARIO Read the following scenario before
answering questions 2–4: Dr Shadi Hashimi has been appointed
as a senior researcher in the Department of Communication
Science at the University of South Africa (Unisa). His research
focuses on ethical communications in the era of the fifth
industrial revolution (5IR). Some of his research interests delve
into the issues of the digital footprint, digital literacy, verbal and
non-verbal communication and virtual teams. Some of his
preliminary research findings have identified key areas of
concern regarding the readiness of the South African youth for
the 5IR. The concerns that he has listed appear below: 1. The
South African youth lack basic digital literacy skills 2. Although
many youth have access to digital devices, they use these
devices for entertainment purposes and not for educational
purposes. 3. Netiquette in many areas of virtual collaboration is
ignored. 4. There is poor intercultural, multicultural and cross-
cultural awareness when interacting in virtual teams. 5. The
youth do not understand the importance of effective verbal and
non-verbal communication when interacting with others in a
virtual space. Dr Shadi Hashimi is thus concerned about these
issues and wants to address these concerns with key
stakeholders in the country. He is finalising his research findings
to share on various platforms. Firstly, he aims to distribute his
research findings through academic publications, public
participation forums, research reports, mass media and social
, media platforms, as well as through oral presentations in
different contexts. To do this, he has to identify the target
audience, the goal and the purpose of his communication for
each type of communication he plans to disseminate. Page 8 of
15 4.
For the scenario involving Dr. Shadi Hashimi's dissemination of
his research on ethical communications in the era of the Fifth
Industrial Revolution (5IR), it is critical to understand the
specific goals, target audiences, and purposes of the various
types of communication he plans to use. Here is a breakdown for
each communication type:
1. Academic Publications
• Target Audience: Academics, researchers, and students in
the fields of communication, digital literacy, and ethics.
• Goal: To contribute to the academic body of knowledge,
establish expertise, and engage in scholarly debate on 5IR
and its impact on communication.
• Purpose: To disseminate rigorous, peer-reviewed research
findings that can influence further studies, academic
discourse, and potentially shape educational curricula on
5IR readiness.
2. Public Participation Forums
• Target Audience: Government representatives, NGOs,
educators, policymakers, youth leaders, and members of the
general public.
