Exam (elaborations)
MNM3713 OCTOBER NOVEMBER PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 31 October 2024
MNM3713 OCTOBER NOVEMBER PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE 31 October 2024
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,MNM3713 OCTOBER NOVEMBER PORTFOLIO(COMPLETE ANSWERS) Semester 2 2024 - DUE 31
October 2024; 100% TRUSTED Complete, trusted
solutions and explanations.
QUESTION 1 1. Individual behaviours Describe how the physical
layout of the environment influences customer movements and
behaviors. Support your answer with a screenshot or image of
the environment. (3) 2. Social Interactions How does the design
of the space promote or inhibit social interactions between
customers and service employees, or among customers?
Support your answer with a screenshot or image of the
environment. (3) 3. Environment and cognition What cognitive
reactions do customers and employees display in response to
the environment? Support your answer with a screenshot or
image of the environment. (3) 4. Environment and emotion
Observe and describe the emotional responses customers
exhibit. For instance, are they calm, frustrated, or happy?
Support your answer with a screenshot or image of the
environment. (3) 4. Environment and physiology Are there any
visible physiological reactions to the environment? Support
your answer with a screenshot or image of the environment (3)
10
To address questions about the influence of environmental
design on behavior, social interaction, cognition, emotion, and
physiology, let's break down each aspect. Here’s how to
approach each question in the context of a service
, environment, such as a retail store, restaurant, or customer
service area:
1. Individual Behaviors
Answer: The physical layout of a space directly influences
how customers move within it. For instance, a well-
organized retail environment with wide aisles and clear
signage encourages customers to explore freely and
reduces confusion. Narrow aisles or cluttered pathways,
however, can lead to congestion and frustration, deterring
movement and potentially causing customers to leave
sooner.
Example Image: Include an image or screenshot of a retail
or service area that showcases wide, open aisles versus a
cramped space to highlight how layout affects movement.
2. Social Interactions
Answer: The design of the space can either promote or
inhibit social interactions. For example, a coffee shop with
communal tables and comfortable seating areas invites
conversations between customers and staff, as well as
among customers. Conversely, a setup with individual
seating or partitions may limit such interactions,
encouraging a more private experience.
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