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BEM 212 (BEM212)

University of Pretoria (UP)

Here are the best resources to pass BEM 212 (BEM212). Find BEM 212 (BEM212) study guides, notes, assignments, and much more.

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Consumer Behaviour

Consumer Behaviour

Elrie Botha, Gift Donga, Danie du Toit, Lené Ehlers, Tania Maree, Virimai Mugobo, Richard Shambare

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OBS 210 OBS 214 BEM 212 semester notes

  • OBS 210 OBS 214 BEM 212 semester notes

  • Package deal • 3 items • 2023
  • BEM 212: chapters 1, 2, 4, 5, 7, 8, 9, 10, 11, 14, 15 OBS 210: chapters 1, 2, 4, 5, 7, 8, 9, 11, 13, 14 OBS 214: units 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
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BEM 212 notes

  • BEM 212 notes

  • Summary • 60 pages • 2023
  • Available in package deal
    • Notes for the whole semester, includes chapters 1, 2, 4, 5, 7, 8, 9, 10, 11, 14, 15
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BEM212 Chapter 2 : Customer Motivation BEM212 Chapter 2 : Customer Motivation

  • BEM212 Chapter 2 : Customer Motivation

  • Summary • 7 pages • 2022
  • Available in package deal
    • -Defines Motivation - Explains theories of motivation -factors that influence customer motivation - motivational conflicts and the effects on retailers and consumer behaviour.
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BEM212

  • BEM212

  • Package deal • 5 items • 2022
  • BEM212 2022 study notes
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BEM212 Chapter 6 Consumer Attitudes

  • BEM212 Chapter 6 Consumer Attitudes

  • Summary • 10 pages • 2022
  • Available in package deal
    • This document defines Consumer attitudes and the role they have when it comes to consumer behavior and spending habits.
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BEM212 Chapter 5 Personality

  • BEM212 Chapter 5 Personality

  • Summary • 7 pages • 2022
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    • This document summarises Chapter 5 of BEM212 Personality. It explains the relationship between a personality and a behaviour of a consumer as well as the effect of culture namely African and Western.
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BEM212 Chapter 1: Introduction to Consumer Behaviour

  • BEM212 Chapter 1: Introduction to Consumer Behaviour

  • Summary • 8 pages • 2022
  • Available in package deal
    • This document includes a summary of the consumer decision and the processes behind them.
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Chapter 9: family and household BEM212

  • Chapter 9: family and household BEM212

  • Summary • 6 pages • 2022
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    • Summary of Chapter 9: Family and Household influences. The main functions of a family are defined, and the changes in household structures are discussed. The family or household decision-making process and influences are described. The effect of marriage on a household is defined and the reasoning behind headship and smaller family is discussed. Children and Family Decision Making and factors influencing decisions, conflict of household decisions. the family cycle and strategic marketing Applic...
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Exam Pack Summary of Chapters 1-15 for BEM 212 Semester 1 Exam Pack Summary of Chapters 1-15 for BEM 212 Semester 1

  • Exam Pack Summary of Chapters 1-15 for BEM 212 Semester 1

  • Summary • 76 pages • 2021
  • This is a detailed exam pack summary of each chapter covered for BEM 212 for semester 1
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