Bus2010f - Study guides, Study notes & Summaries

Marketing Exam Weeks 1-12

Week 12 Marketing notes

These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.

These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.