Com3708 pr - Study guides, Study notes & Summaries

Public Relation Campaign research. Exam portfolio

COM3708 EXAM NOTES. Advertising And Public Relations. Relationship management theory Ledingham proposes that relationship management theory be accepted as a general theory of public relations. He believes that the appropriate domain of public relations is the relationship and that the theory can serve as an organizing concept for public relations scholarship, teaching and practice. He also suggests that organisation – public relationships should rely not only on communication but also on ...