Professor Burger Queen
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Integrated Marketing Communications (BUSE2027) (Lecture Notes and Exam)
Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
- Package deal
- • 10 items •
- Marketing IIB (Integrated Marketing Communications) Chpt.23 - Personal Selling • Summary
- Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships • Summary
- Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion • Summary
- Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media • Summary
- Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media • Summary
- And more ….
Complete summarised lecture notes for all chapters of the Block 4 marketing module at 2nd year, including a practice exam.
Integrated Marketing Communications Practice Exam
A practice test covering all chapters to help you prepare for your exam.
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- Exam (elaborations)
- • 11 pages •
A practice test covering all chapters to help you prepare for your exam.
Marketing IIB (Integrated Marketing Communications) Chpt.1 - Overview of IMC
Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
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- Summary
- • 5 pages •
Obstacles to Implementing IMC, Promotion Management, Earned Media, and the Five Marketing Concepts.
Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management
The Advertising Management Process, Disinvesting, and Elasticity.
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- Summary
- • 4 pages •
The Advertising Management Process, Disinvesting, and Elasticity.
Marketing IIB (Integrated Marketing Communications) Chpt.11 - Endorsers and Message Appeals in Advertising
Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
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- Summary
- • 4 pages •
Considerations in the Selection of Endorsers, Q-Score, Kelman’s Source Attributes, and Emotions in Advertising.
Marketing IIB (Integrated Marketing Communications) Chpt.12 - Traditional Advertising Media
Newspaper, TV, Radio, and Magazines.
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- Summary
- • 4 pages •
Newspaper, TV, Radio, and Magazines.
Marketing IIB (Integrated Marketing Communications) Chpt.13 - Digital Media
The Online Advertising Process, Types of Ads, and Consumer Privacy.
- Book & Paket-Deal
- Summary
- • 4 pages •
The Online Advertising Process, Types of Ads, and Consumer Privacy.
Marketing IIB (Integrated Marketing Communications) Chpt.14 - Social Media
Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
- Book & Paket-Deal
- Summary
- • 2 pages •
Themes of Successful Social Media Campaigns, Advantages and Disadvantages, and Comparisons with Traditional Media.
Marketing IIB (Integrated Marketing Communications) Chpt.18 - Sales Promotion and Trade Promotion
Types of trade promotion, category management, and corporate advertising.
- Book & Paket-Deal
- Summary
- • 6 pages •
Types of trade promotion, category management, and corporate advertising.
Marketing IIB (Integrated Marketing Communications) Chpt.21 - Public Relations, Word of Mouth, and Sponsorships
Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.
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- Summary
- • 4 pages •
Reactive and proactive marketing public relations, sponsorships, and cause-related marketing.