Vrije Universiteit Amsterdam (VU) • Msc. Marketing
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Vakken Msc. Marketing op de Vrije Universiteit Amsterdam (VU)
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Nieuwste samenvattingen Vrije Universiteit Amsterdam (VU) • Msc. Marketing
This is a summary of the article "Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences" of Hilken, de Ruyter, Chylinski, Mahr and Keeling (2017)
This is a summary of the article "Integrating information technology and marketing: an examination of the drivers and outcomes of emarketing capability" of Trainor, Rapp, Skinner Beitelspacher and Schillewaert (2011)
This is a summary of the article "Marketing analytics for data-rich environments" of Wedel and Kannan (2016)
This is a summary of the article "Watch your tone: how a brand’s tone of voice on social media influences consumer responses" of Barcelos, Dantas and Senecal (2018)
This is a summary of the article "A Framework for Ethical Reasoning"
This is a summary of the article "A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation"
This is a summary of the article "Assessing Performance Outcomes in Marketing"
This is a summary of the article "Corporate Board Interlocks and New Product Introductions"
This is a summary of the article "Cost-effective Service Excellence"
This is a summary of the article "Entry Timing: Enduring Lessons and Future Directions"