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Newest Principles of Marketing summaries

(Chpt.1) Creating Customer Value and Engagement (Chpt.1) Creating Customer Value and Engagement

  • (Chpt.1) Creating Customer Value and Engagement

  • Summary • 2 pages • 2023
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(Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships (Chpt.2) Partnering to Build Customer Engagement, Value, and Relationships

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  • Summary • 4 pages • 2023
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(Chpt.3) Analysing The Marketing Environment (Chpt.3) Analysing The Marketing Environment

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(Chpt.7) Customer Value-Driven Marketing Strategy (Chpt.7) Customer Value-Driven Marketing Strategy

  • (Chpt.7) Customer Value-Driven Marketing Strategy

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    • Customer Value-Driven Marketing Strategy Creating Value for Target Customers
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(Chpt.8) Products, Services, and Brands (Chpt.8) Products, Services, and Brands

  • (Chpt.8) Products, Services, and Brands

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(Chpt.9) Developing New Products and Managing The Product Life Cycle (Chpt.9) Developing New Products and Managing The Product Life Cycle

  • (Chpt.9) Developing New Products and Managing The Product Life Cycle

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(Chpt.10) Pricing: Understanding and Capturing Customer Value (Chpt.10) Pricing: Understanding and Capturing Customer Value

  • (Chpt.10) Pricing: Understanding and Capturing Customer Value

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(Chpt.12) Marketing Channels (Chpt.12) Marketing Channels

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(Chpt.14) Integrated Marketing Communications Strategy (Chpt.14) Integrated Marketing Communications Strategy

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(Chpt.17) Digital, Online, Social media, and Mobile Marketing (Chpt.17) Digital, Online, Social media, and Mobile Marketing

  • (Chpt.17) Digital, Online, Social media, and Mobile Marketing

  • Summary • 3 pages • 2023
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