,UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS In learning unit
1, you learnt about public relations in campaign organisations and
pressure groups and different tactics used to practise public
relations in this context. According to Fourie and Cant
(2017:236), “to plan and manage PR campaigns effectively, it is
necessary for the practitioner to evaluate the context and industry
that PR takes place in, since it can differ from organisation to
organisation”. Using this background and the knowledge you
gained, answer the questions and apply your answers to the
practical task below. QUESTION 1: PUBLIC RELATONS IN
CAMPAIGN ORGANISATION AND PRESSURE GROUPS 1.1
You have been appointed by the Council for the Advancement of
the South African Constitution (CASAC), whose mandate is to
ensure that the Constitution of South Africa is advanced and not
violated by any state institution. Using the description by Tech
and Yeomans (2009), discuss why CASAC is classified as a
campaign organisation. Do not reproduce the definition of a
campaign organisation from the content but use the aspects of the
definition to answer this question. (5) 1.2 Identify two actions
taken by CASAC as a campaign organisation in the past 5 years to
advance their strategic objectives. In your discussion mention the
action and the steps CASAC took to make sure the issue was
resolved. (8) 1.3 Identify and discuss four public relations tactics
that CASAC can use to advance their strategic objective as a
campaign organisation in South Africa. (12)
, Here's a structured approach to answering the questions related to
public relations in campaign organizations and pressure groups:
QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN
ORGANISATIONS AND PRESSURE GROUPS
1.1 You have been appointed by the Council for the
Advancement of the South African Constitution (CASAC),
whose mandate is to ensure that the Constitution of South
Africa is advanced and not violated by any state institution.
Using the description by Tech and Yeomans (2009), discuss
why CASAC is classified as a campaign organisation. Do not
reproduce the definition of a campaign organisation from the
content but use the aspects of the definition to answer this
question. (5)
Discussion:
CASAC can be classified as a campaign organization based on
several key aspects:
1. Advocacy for a Cause: CASAC is dedicated to promoting
the advancement of the South African Constitution. This
advocacy aligns with the primary function of campaign
organizations, which is to champion specific causes or
objectives.
2. Engagement in Public Advocacy: CASAC actively engages
in public advocacy by mobilizing support, raising awareness,
and influencing public opinion and policy regarding
constitutional issues. This proactive stance in public
discourse reflects its role as a campaign organization.
3. Strategic Actions and Mobilization: The organization
employs strategic actions to advance its mandate. These
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