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DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 16 August 2024
DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 - DUE 16 August 2024
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,DPR3702 Assignment 1 (COMPLETE ANSWERS) Semester 22024 - DUE 16 August 2024 ; 100% TRUSTED Complete, trusted
solutions and explanations.
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS
AND PRESSURE GROUPS In learning unit 1, you learnt about public
relations in campaign organisations and pressure groups and different tactics
used to practise public relations in this context. According to Fourie and Cant
(2017:236), “to plan and manage PR campaigns effectively, it is necessary for
the practitioner to evaluate the context and industry that PR takes place in,
since it can differ from organisation to organisation”. Using this background
and the knowledge you gained, answer the questions and apply your answers
to the practical task below. QUESTION 1: PUBLIC RELATONS IN CAMPAIGN
ORGANISATION AND PRESSURE GROUPS 1.1 You have been appointed
by the Council for the Advancement of the South African Constitution
(CASAC), whose mandate is to ensure that the Constitution of South Africa is
advanced and not violated by any state institution. Using the description by
Tech and Yeomans (2009), discuss why CASAC is classified as a campaign
organisation. Do not reproduce the definition of a campaign organisation from
the content but use the aspects of the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the
past 5 years to advance their strategic objectives. In your discussion mention
the action and the steps CASAC took to make sure the issue was resolved.
(8) 1.3 Identify and discuss four public relations tactics that CASAC can use to
advance their strategic objective as a campaign organisation in South Africa.
(12)
QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN ORGANISATION
AND PRESSURE GROUPS
1.1 Why CASAC is Classified as a Campaign Organisation
The Council for the Advancement of the South African Constitution (CASAC) can
be classified as a campaign organisation based on several characteristics
highlighted by Tech and Yeomans. These characteristics include:
1. Focused Mission: CASAC's primary mission is to ensure that the
Constitution of South Africa is upheld and not violated by state institutions.
, This focused mission aligns with the nature of a campaign organisation,
which typically has a clear, specific goal it seeks to achieve.
2. Advocacy and Influence: CASAC works to influence public policy and
state actions to protect constitutional principles. Campaign organisations
often advocate for change or the advancement of certain causes, which is
consistent with CASAC's role in promoting constitutional adherence.
3. Organized Efforts: CASAC employs structured and strategic efforts to
pursue its objectives, including advocacy campaigns, public engagement,
and legal actions. This organized approach is a hallmark of campaign
organisations, which use systematic methods to drive their agendas.
4. Public Engagement: CASAC engages with the public and stakeholders to
garner support for its cause. Campaign organisations typically involve public
relations activities to raise awareness and mobilize support for their
objectives.
5. Strategic Actions: The council undertakes specific actions and strategies to
address issues related to constitutional violations. Campaign organisations
are characterized by their strategic planning and execution to achieve their
goals effectively.
1.2 Actions Taken by CASAC in the Past 5 Years
1. Legal Action Against Constitutional Violations:
o Action: CASAC has initiated legal proceedings against various state
institutions to address constitutional violations.
o Steps Taken:
Identifying Violations: CASAC monitors and identifies
instances where state actions or policies may contravene the
Constitution.
Legal Representation: Engages legal experts to represent its
interests in court.
Public Awareness: Uses media and public statements to
highlight the cases and garner public support.
Follow-Up: Continues to monitor the outcomes and ensures
compliance with court rulings.
2. Advocacy Campaigns for Constitutional Integrity:
o Action: CASAC has conducted advocacy campaigns to promote
constitutional adherence and raise awareness about the importance of
the Constitution.
o Steps Taken:
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