DPR3702
Assignment 2 Semester 2 2024
Detailed Solutions, References & Explanations
Unique number:
Due Date: 19 September 2024
INTRODUCTION
The 2024 Mapungubwe Arts and Cultural Festival marks an important milestone in South Africa’s
history, coinciding with the celebration of 30 years of democracy. As the head of the Public
Relations (PR) team, I have been tasked with developing a comprehensive PR plan that will not
only promote the festival but also highlight the country’s cultural and artistic achievements over the
past three decades. This assignment will cover key aspects of PR strategy, including the creation
of a theme that reflects the fusion of arts, culture, and democracy, the identification of stakeholders,
and the development of an action plan to ensure the festival’s success. Additionally, the evolving
role of public relations in the entertainment industry, including the management of celebrities and
the impact of Artificial Intelligence (AI), will be explored to provide a holistic understanding of
modern PR challenges and opportunities.
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