,DPR3702 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2024 - DUE 19 September 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
Question 1: Public Relations Plan for Mapungubwe Arts and
Cultural Festival The MEC of Sports Arts and Culture in
Limpopo has appointed you as the head of the PR team to
develop a public Relations Plan for the 2024 Mapungubwe Arts
and Cultural Festival to coincide with the 30 years of
Democracy in South Africa. You need to conduct research to
know more about the Mapungubwe Arts and Cultural Festival.
The Public Relation Strategy Must Comprise of the following
Items: (Refer to the learning unit one for the plan and learning
unit 3 for understanding the context of PR in the entertainment
Industry) 1.1 The theme: Your theme must reflect on the Arts,
Culture and the 30 Years of Democracy. [4 Marks] 1.2
Objectives of the Public Relations Plan: Three communication,
media and PR related objectives: [6 Marks] 1.3 Stakeholder
Mapping and Identification: Identify Five Stakeholders relevant
to the Mapungubwe Arts and Culture Festival: [10 Marks] [Five
marks for identification and 5 marks for justification] 1.4
Programming: Develop an Action Plan outlining the PR
activities you will organize to make the events successful. Use a
table to outline the Action Plan. [15 Marks] 1.5 Evaluation:
Explain how the SWOT analysis will be used to evaluate the PR
plan: [5 Marks]
, Public Relations Plan for Mapungubwe Arts and Cultural
Festival 2024
1.1 The Theme:
"30 Years of Democracy: Celebrating Arts and Culture in
Unity"
The theme highlights the significance of South Africa’s 30-year
democratic journey, emphasizing the rich artistic and cultural
heritage of the country, which has flourished in this period of
freedom and inclusivity. It seeks to unite diverse communities
through the celebration of arts and culture while reflecting on
the nation’s progress.
1.2 Objectives of the Public Relations Plan
The PR plan for the Mapungubwe Arts and Cultural Festival
will focus on the following key objectives:
1. Increase Public Awareness:
Promote the significance of the festival as a celebration of
democracy and cultural diversity in South Africa. This will
be achieved by ensuring comprehensive media coverage
through television, radio, print, and digital platforms.
Target: Reach 5 million people across different media
outlets within two months of the festival.
2. Enhance Stakeholder Engagement:
Strengthen relationships with key stakeholders such as
cultural institutions, artists, sponsors, and the public to
create collaborative partnerships that support the festival’s
success.
Target: Engage with at least 20 strategic partners, including
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